Urban Decay 24/7 Glide-On Eye Pencil

Overall Best Eyeliner

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Why people love it
  • Long-lasting formula
  • Perfect for tightlining your eyes
  • Glides on gently and easily

Available in approximately 40 colors, from classic black and grey shades to vibrant pink, green, and blue hues. Recipient of numerous awards, including Allure’s Best of Beauty and Readers’ Choice awards.

Some gals with oily skin report that they don’t experience the same long-lasting benefits that Urban Decay users with other skin types rave about. Also, you have to sharpen the pencil fairly often if you use it on a regular basis, so you might run out of liner quickly.


Formula: The Urban Decay 24/7 Glide-On Eye Pencil has a smooth, creamy formula free of sulfates, parabens, and phthalates. It’s packed with moisturizing ingredients that help this waterproof liner last a long time - without drying out your eyelids.

Performance: This dependable liner generally won’t flake, smear, or smudge unless you’ve got naturally oily eyelids or moisturize with oil-based products. If you fall into either of those categories, you can extend this liner’s staying power by pairing it with a powder shadow in a similar hue.

Many reviewers say they regularly rock this long-lasting liner for 12 to 14 hours with no issues. Make sure you smudge it during the first 30 seconds or so seconds if you want a sultry look; after that, it dries right where you put it.

Ease of Use: It’s a cinch to grip, use, and sharpen this bestselling eyeliner. The velvety formula glides smoothly across your skin, delivering bold color without tugging or scraping against your delicate eye area.  

Price: At $20 a pop, there are certainly cheaper eyeliner pencils available. Just remember that you get what you pay for - which is why tons of makeup aficionados happily shell out their hard-earned Andrew Jacksons for this award-winning pencil.

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