You can get fancier food scales than this, but you probably don't need to spend a lot in this area - unless you're almost constantly in the kitchen. Having said that, a scale is an essential for watching portion sizes - and taking advantage of bulk buys.
This scale isn't super fancy, but you're not going to beat the price for what you get. Easy to read display is backed by precise measures (in ounces and pounds). This scale is also super easy to clean and tare (remember that from science class?), and it stores away easily since it's quite compact. As a bonus, the batterie are included, so get this while it's on sale. Hopefully, that will be awhile since it's Amazon's #1 Bestseller in Digital Kitchen Scales. But, you never can tell.