Smelling good plays a vital role in your personal branding. Not only does it make you feel more confident, it also affects how you are perceived by others. And, apart from good hygiene, one of the main components of smelling good is – you guessed it – fragrance.
What can wearing fragrance do for you?
With these being said, let’s talk more about fragrances and find out how to select the one that's right for you.
How Are Fragrances Made?
Fragrance is basically the combination of aromatic oils and a solvent carrier. Fragrances are produced by the extraction of oils from either a natural source like plants or from synthetic sources like aromatic chemical compounds.
These aromatic oils are dissolved in alcohol, which acts as the solvent along with other substances that slow down the evaporation of the fragrance and improve its stability.
Fragrances are often classified depending on the concentration of the essential oils they contain, the scent they belong to, and the notes that are perceived in the scent.
Eau de Parfum, Eau de Toilette, Eau de Cologne – What Are Their Differences?
The terms above are used to differentiate the concentration or strength of aromatic oils in a fragrance. The concentration dictates the intensity of the fragrance and its longevity on the wearer’s skin. Therefore, the higher the concentration of a fragrance, the stronger it is and the longer it lasts.
Choosing the right concentration is on the same field of importance as choosing the most suitable scent. If it is too strong, it might put you off along with everyone else around you; if it is too light, the scent may not be noticeable and may be gone in just a few hours.
Understanding the Fragrance Pyramid
The fragrance pyramid is defined as the blend of ingredients that make up the fragrance – the top notes, the mid notes, and the base notes. These notes are carefully selected to create the characteristic scent of a fragrance.
Extrait de parfum is mainly composed of aromatic compounds that are base notes, creating fragrances that are rich, bold, and long-lasting. The compositions of eau de parfum and eau de toilette, on the other hand, are focused on the top and mid notes with crisp and floral scents. Eau de cologne and eau de fraiche are both comprised heavily of top notes yielding light and refreshing scents.
Fragrances such as those mentioned above are called non-linear fragrances. They develop and transition from light scents to bold ones over time. There are also fragrances that smell the same from the time you spray them on until they evaporate, and they are termed linear fragrances.
Fragrance Price Points
In essence, the concentration or amount of aromatic oils in a fragrance determines its price. EDPs are typically more expensive than EDTs and EDTS are more expensive than colognes due to the differences in their aromatic oil content.
However, just like any other industry, there are additional costs attributed to research and development, production, marketing, and distribution that affects the price of a bottle of perfume. Hence, a higher price tag is not always indicative of a perfume’s quality.
How to Spot a High-Quality Perfume
For an untrained nose, choosing a high-quality perfume can be daunting. Since the price tag is not always a good determinant of quality, and quality is such a subjective matter, when dealing with perfumes, the best way to find a good one is to just smell it. Find a fragrance with a unique character that draws you in and speaks to you. Moreover, it must have good staying power and diffuse beautifully.
How to Choose the Right Fragrance
Your signature fragrance is like an extension of yourself. It reflects your style and personality. The question now is, how do you find a good perfume?
When choosing a fragrance, try the one that suits your preference, lifestyle, and environment. Spray it on your wrist where the skin is naturally warm to allow the fragrance notes to activate. But, refrain from buying it instantly. Remember that what you are smelling are just the top notes and they evaporate quickly. Allow some time for the fragrance to develop before purchasing to check whether you are comfortable with the scent of its mid and base notes.
Your body chemistry and environment play a vital role on how a certain scent will smell on you. There are even instances in which the same scent smells differently on two people. To get to know which fragrance suits you best, it is recommended to try them first in sample-sized vials and wear them in different environments.
What Is the Best Way to Apply Perfume?
When wearing fragrances, remember the follow guidelines to ensure proper application:
Why Is It Recommended to Wear Fragrance?
Your signature fragrance is a part of your personal style and branding. Once you wear a scent that suits you best, your mood is highly likely to become lighter and more positive. Consequently, you will exude an aura of confidence, making you more approachable and attractive.