Highlights
Evaporation is key to the cooling sensation: When you wet the fabric, the water begins to evaporate at a temperature that’s about 20 degrees cooler than the air temperature. Because the fabric can hold a lot of moisture, the evaporative cooling lasts longer than other products. If the towel begins to dry out, simply wet it again to keep cooling off.
Details
Evaporation is key to the cooling sensation: When you wet the fabric, the water begins to evaporate at a temperature that’s about 20 degrees cooler than the air temperature. Because the fabric can hold a lot of moisture, the evaporative cooling lasts longer than other products. If the towel begins to dry out, simply wet it again to keep cooling off.

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