Don't be fooled by the size of the packaging on this styling cream - a little goes a long way. Additionally, this product is very easy to work with and smells fantastic. Go 24:7 is not too overpowering as it never leaves hair feeling greasy, and residue rinses off hands easily.
And, while it does add a bit of shine, it's not sticky or hard like other styling products might be. It feels rich without being too thick and a little really does go a long way. The biggest downside to this product is the price. While it’s not a huge outlay, at $8 per ounce does make this lightweight styling cream the most expensive on the list. But, in many cases, you do get what you pay for and for an added bonus - this product gives hair just the right amount of shine.
Application: You can apply this to wet or dry hair for some sensational results. Apply to hair that’s a bit more damp if you want a bit more shine.
Who’s It For: This styling cream will work best on any type of hair that doesn’t need too much taming, but it’s definitely better on shorter styles.
Why We Love It: If you’ve got the budget and want terrifically natural-looking hair with a great smell and not too much hold, this is the product that will win you over. The only things holding it back are the price and the lighter hold.