7 Best Vegan Makeup Brands

7 Best Vegan Makeup Brands

20
Hours
Researched
85
Products
Evaluated

After 20 hours of research evaluating 85 products, we picked EVXO Organic Liquid Mineral Foundation as our top choice.

Great news, animal lovers: The best vegan makeup brands are going mainstream. We've recently seen vegan makeup featured in Cosmo, Harper's Bazaar, and even Readers Digest.

It's enough to bring joy to any cruelty-free chica's heart, but you might be wondering: What's with the sudden interest in vegan cosmetics? Who should we thank for this trend?

Well, despite common stereotypes, it turns out millennials do more than chow down on avocado toast and snap selfies in their parents' basements. They also care about the environment - and the animals who live in it. In fact, BusinessWire credits millenials for playing a key role in the growing demand for cruelty-free cosmetics.

Wonderful news, right?

You can also thank strict bans against the use of animal products in countries around the world, plus increasing consumer interest in naturally derived, eco-friendly products. Consumers want natural deodorants, natural toothpaste, and natural cosmetics. They also want ethically sourced products that don't harm any furry friends.

We understand the need for cruelty-free beauty products, but we also know it can take forever to find brands you trust. To simplify your search, we've compiled a list of the best vegan makeup brands and their products we love.

7 Best Vegan Makeup Brands

  • 7. Kat Von D Alchemist Holographic Palette
  • 6. Too Faced Boudoir Eyes Soft and Sexy Eye Shadow Collection
  • 5. Honeybee Gardens Effortless Eye Liner
  • 4. INIKA Organic Concealer
  • 3. Pacifica Beauty Stellar Gaze Mascara
  • 2. Honest Beauty Tinted Lip Balm
  • 1. EVXO Organic Liquid Mineral Foundation

Best Vegan Contour Kit

#7

Kat Von D Alchemist Holographic Palette

Best Vegan Contour Kit: Kat Von D Alchemist Holographic Palette
25 Bought
Ingredients
8.8
Colors
9.0
Value
8.8
Overall
89%
89 % Editor Score
80 % User Score

Why People Love it

  • 360-degree refractive pearls create an attractive shimmer
  • Personally created by Kat Von D
  • Cruelty free

Described as one of Kat Von D's dream products, this holographic palette took 7 years of hard work to become a reality. You can use it nearly anywhere, whether you need brighter brow bones or a shimmery pout.

The palette breaks easily, so use a gentle hand when you apply each shade.

Expert Ratings

Ingredients

8.8 / 10

Soothing safflower seed oil and floral extract are a couple of the notable ingredients in this holographic palette from Kat Von D. All of the ingredients are cruelty free and vegan.

Colors

9.0 / 10

This palette is filled with 4 luminescent holographic hues: Blue, green, pink, and ultra-violet. Smooth these shimmery shades on your eyes, lips, cheeks, or eyelids. You can use them alone or mix them with other cosmetics for a custom contour with a hint of shine.

Value

8.8 / 10

The price is reasonable if this is the type of product you use regularly. If not, you may want to invest in a cheaper contour kit.

Overall Editor Score

8.9 / 10

Best Vegan Eyeshadow

#6

Too Faced Boudoir Eyes Soft and Sexy Eye Shadow Collection

Best Vegan Eyeshadow: Too Faced Boudoir Eyes Soft and Sexy Eye Shadow Collection
23 Bought
Ingredients
9.0
Colors
9.2
Value
8.8
Overall
90%
90 % Editor Score
82 % User Score

Why People Love it

Great for a variety of skin tones and eye colors. Features an alluring combination of shimmery, glittery and matte hues. 

Several reviewers warn that this fragile palette may arrive damaged.

Expert Ratings

Ingredients

9.0 / 10

Too Faced cosmetics are cruelty free right down to the brushes, which are made from fluffy teddy bear hairs. This eyeshadow is hypoallergenic and suitable for sensitive eyes. It's also gluten free, fragrance free, lanolin free, and paraben free. 

Colors

9.2 / 10

Vamp up your look with seductive shimmer, glitzy glitter, or magnificent matte - this palette contains all of them. The grey and black hues are buildable, so you can create a subtle look or layer up for a night out with your girls. 

The colors work well from your lash line all the way up to your brow bone. If you need bright hues, check out other eyeshadows from Too Faced. They've got everything from pale pinks to vibrant lilac and teal.

Value

8.8 / 10

Too Faced eyeshadow costs more than many other cruelty free brands. Many users say it's worth the price, but if you're looking for something cheaper, try Pacifica eyeshadow.

Overall Editor Score

9.0 / 10

Best Vegan Eyeliner

#5

Honeybee Gardens Effortless Eye Liner

Best Vegan Eyeliner: Honeybee Gardens Effortless Eye Liner
26 Bought
Ingredients
9.1
Colors
9.1
Value
9.1
Overall
91%
91 % Editor Score
85 % User Score

Why People Love it

  • Glides on easily
  • Long-lasting formula
  • PETA Certified Cruelty Free

Available in 7 attractive hues, from classics like brown and black to fun shades like blue and green. Easy to apply thanks to its smooth, tug-free formula.

It's not a self-sharpening pencil, so sometimes it's hard to get the perfect tip.

Expert Ratings

Ingredients

9.1 / 10

Gluten free, paraben free, cruelty free, and non GMO. These gentle ingredients glide easily over your lids or brows, leaving behind smooth, long-lasting color. We love that Honeybee Gardens is a women-owned company that strives to use safe ingredients.

Colors

9.1 / 10

Available in 7 hues, including black, brown, green, plum, gray, and blue. We like to use the brown hues on our brows and save the matte black and bold colors for our lids.

Value

9.1 / 10

It's around $9 for this Germany-made eyeliner, which is a steal.

Overall Editor Score

9.1 / 10

Best Vegan Concealer

#4

INIKA Organic Concealer

Best Vegan Concealer: INIKA Organic Concealer
26 Bought
Ingredients
9.2
Colors
9.0
Value
9.0
Overall
91%
91 % Editor Score
88 % User Score

Why People Love it

  • Hypoallergenic
  • Lightweight formula blends easily
  • Natural ingredients

Effectively hides dark circles, creating a flawless, radiant look. Easy to apply and remove even though the formula is long lasting.

If you need a thick, heavy concealer this one may not work well for your skin.

Expert Ratings

Ingredients

9.2 / 10

Hide blemishes and red patches with the naturally derived ingredients in this INIKA concealer. It features several skin-soothing superstars, including jojoba seed oil, shea butter, and aloe vera. Users love how the formula is lightweight yet long lasting.

As an added bonus, this cake-resistant formula is made from nothing but certified vegan and cruelty free ingredients.

Colors

9.0 / 10

It only comes in three shades: very light, light, and medium. That's not really an issue, though, as these shades are enough to conceal imperfections for a wide array of skintones. 

Value

9.0 / 10

INIKA concealer isn't cheap, but it gets the job done.

Overall Editor Score

9.1 / 10

Best Vegan Mascara

#3

Pacifica Beauty Stellar Gaze Mascara

Best Vegan Mascara: Pacifica Beauty Stellar Gaze Mascara
27 Bought
Ingredients
9.8
Colors
8.5
Value
9.0
Overall
91%
91 % Editor Score
91 % User Score

Why People Love it

  • Creates lush lashes
  • Clean ingredients
  • Buildable formula lets you customize your look

Contains no sulfates, gluten, peanut oil, phthalates, or parabens. Includes a vegan application brush.

Doesn't add as much volume as some non-vegan mascaras we've tested, and may smudge or smear easily if your eyes water a lot.

Expert Ratings

Ingredients

9.8 / 10

This mascara has a brag-worthy ingredient list that includes smooth coconut oil for easy application and lash-strengthening vitamin B. The ingredients are all vegan and cruelty free, and they're also gluten free, paraben free, peanut oil free, phthalate free, petroleum free, and carmine free. This is a product you can feel good about using.

We love that Pacifica Stellar Gaze mascara even comes with a plush vegan brush. 

Colors

8.5 / 10

Pacifica Stellar Gaze mascara only comes in two colors: Supernova and Stardust. Supernova is a rich black hue, and Stardust is a natural brown.

If you're looking for vibrant mascara hues, try Pacifica Aquarian Gaze mascara instead. There's an electric blue option.

Value

9.0 / 10

This vegan mascara costs half the price of designer mascaras but twice as much as many drugstore favorites.

Overall Editor Score

9.1 / 10

Best Vegan Lip Color

#2

Honest Beauty Tinted Lip Balm

Best Vegan Lip Color: Honest Beauty Tinted Lip Balm
23 Bought
Ingredients
9.0
Colors
9.2
Value
9.5
Overall
92%
92 % Editor Score
94 % User Score

Why People Love it

  • Keeps lips hydrated for up to 6 hours
  • Budget friendly
  • Cruelty free

No paraben, paraffin, petrolatum, or silicone ingredients. Moisturizes lips for up to 6 hours thanks to a blend of soothing ingredients.

The color isn't bold, which might not be a problem if you're going for a more natural look.

Expert Ratings

Ingredients

9.0 / 10

Packed with hydrating ingredients like antioxidant-rich acai and rich avocado oil, this tinted lip balm brightens your smile while protecting your lips from the elements. It keeps them moisturized for up to 6 hours, resulting in soft, kissable lips.

This vegan lip balm contains no petrolatum, paraffins, parabens, synthetic fragrances, silicones, or mineral oil.

Colors

9.2 / 10

This tinted lip balm comes in an assortment of fruit-inspired colors, including Blood Orange, Plum Drop, White Nectarine, Dragon Fruit, and Lychee Fruit. Wear one on its own, or layer it under your favorite lipstick.

Value

9.5 / 10

Priced at less than $10, this lip balm is easily one of the cheapest vegan products on our list of faves. The low price makes it easy to test drive several hues without dipping into your savings.

Overall Editor Score

9.2 / 10

Best Vegan Liquid Foundation

#1

EVXO Organic Liquid Mineral Foundation

Best Vegan Liquid Foundation: EVXO Organic Liquid Mineral Foundation
27 Bought
Ingredients
9.2
Colors
9.3
Value
9.0
Overall
92%
92 % Editor Score
97 % User Score

Why People Love it

  • Easy to layer
  • Clean, organic ingredients
  • Available in multiple hues

Long-lasting formula is smooth and natural, not greasy or cakey. It glides easily across your skin, concealing imperfections without clogging pores.

It's a bit pricey compared to similar vegan products.

Expert Ratings

Ingredients

9.2 / 10

Enhance your natural beauty with soothing chamomile, blemish-blasting thyme, and age-fighting vitamin E. These nourishing ingredients don't just improve your appearance - they actually improve your skin itself. 

All of the ingredients in this organic foundation are cruelty free, vegan, gluten free, filler free, and paraben free. The result? A long-lasting, dewey finish that conceals flaws without making you look like a stranger.

Colors

9.3 / 10

There are colors available for nearly every skin type, from pale porcelain complexions to beach-worthy tan skin. You can use EVXO liquid mineral foundation if you have cool, warm, or neutral undertones. 

Value

9.0 / 10

This foundation isn't cheap, but most users are happy to shell out $30 for a small bottle. The dropper lets you control how much you use, so you don't have to pump and dump excess liquid.

Overall Editor Score

9.2 / 10

Faveable Ratings: 7 Best Vegan Makeup Brands

7 Best Vegan Makeup BrandsIngredientsColorsValueOverall
EVXO Organic Liquid Mineral Foundation Thumbnail
Best Vegan Liquid Foundation
#1EVXO Organic Liquid Mineral Foundation
9.2
9.3
9.0
92
Honest Beauty Tinted Lip Balm Thumbnail
Best Vegan Lip Color
#2Honest Beauty Tinted Lip Balm
9.0
9.2
9.5
92
Pacifica Beauty Stellar Gaze Mascara Thumbnail
Best Vegan Mascara
#3Pacifica Beauty Stellar Gaze Mascara
9.8
8.5
9.0
91
INIKA Organic Concealer Thumbnail
Best Vegan Concealer
#4INIKA Organic Concealer
9.2
9.0
9.0
91
Honeybee Gardens Effortless Eye Liner Thumbnail
Best Vegan Eyeliner
#5Honeybee Gardens Effortless Eye Liner
9.1
9.1
9.1
91
Too Faced Boudoir Eyes Soft and Sexy Eye Shadow Collection Thumbnail
Best Vegan Eyeshadow
#6Too Faced Boudoir Eyes Soft and Sexy Eye Shadow Collection
9.0
9.2
8.8
90
Kat Von D Alchemist Holographic Palette Thumbnail
Best Vegan Contour Kit
#7Kat Von D Alchemist Holographic Palette
8.8
9.0
8.8
89

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Article Staff

Missy Nolan is a single mom who is too sleep-deprived to come up with a clever bio at the moment. She has been a professional writer for more than 10 years and loves staying home with her 3 kids. Well, most of the time. Missy rocks at parenting, baking, cooking, saving cute outfits she'll never wear on Pinterest, and sipping her beloved secret-menu Starbucks Pink Drink while strolling through Target.

She's your go-to girl for advice or feedback on any of the things listed above, as well as tips on healthy living, bargain hunting, marketing, and finances. Connect with Missy here or at MakeItWithMissy.com, a food blog that features healthy recipes and grocery deals.

You can also find Missy on Legit Lender, Health.com, The Nest, Catalogs.com, and OneSpace.

Editor Jenna Holtz
Researcher Ronnie Langston
Art Director Cherry Barbacena

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7 Best Vegan Makeup Brands

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