After 20 hours of research evaluating 85 products, we picked EVXO Organic Liquid Mineral Foundation as our top choice.
It’s enough to bring joy to any cruelty-free chica’s heart, but you might be wondering: What’s with the sudden interest in vegan cosmetics? Who should we thank for this trend?
Well, despite common stereotypes, it turns out millennials do more than chow down on avocado toast and snap selfies in their parents’ basements. They also care about the environment – and the animals who live in it. In fact, BusinessWire credits Millenials for playing a key role in the growing demand for cruelty-free cosmetics.
Wonderful news, right?
You can also thank strict bans against the use of animal products in countries around the world, plus increasing consumer interest in naturally derived, eco-friendly products. Consumers want natural deodorants, natural toothpaste, and natural cosmetics. They also want ethically sourced products that don’t harm any furry friends.
We understand the need for cruelty-free beauty products, but we also know it can take forever to find brands you trust. To simplify your search, we’ve compiled a list of the best vegan makeup brands and products we love.
Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.