After 22 hours of research evaluating 124 products, we picked Fanola No Yellow Shampoo as our top choice.
When your hair is bleached, it becomes severely damaged.
According to the Journal of the Society of Cosmetic Chemists, chemical treatments such as bleaching can damage or completely wear away the hair cuticle making it dry and brittle.
Bleached hair likes to creep back toward that brassy yellow over time slowly. That's where purple shampoo, which is kind of a miracle, comes in. The purple shampoo will help your hair color last much longer.
Want to know the best part?
We did the research and picked the very best purple shampoos, so you don’t have to. We spent hours lathering up, reading beauty reviews, and comparing prices to give you the most trusted list. We even went a step further to categorize them based on their best qualities.
It's essential to keep in mind that washing your hair every day with a purple shampoo can sometimes strip your hair even more. Try using dry shampoo instead. It is also a good idea to use a conditioner after shampooing, which will also result in much less damage.
Now, on to the list of the best purple shampoo for you.
A brightening and moisturizing purple shampoo that's packed full of quality ingredients. Formulated without parabens, sulfates, or sodium chloride.
This shampoo is definitely one of the more expensive ones out there.
The product features the signature Oribe fragrance which smells absolutely amazing. In fact, some buy this shampoo just for the scent. It's that delicious.
And, thanks to the moisturizing ingredients, this shampoo has a luxurious feel. It also features a deep violet color.
This baby is pumped full of everything good for your hair and doesn’t have anything you don’t want. And, when we say full, we mean it.
The Oribe Bright Blonde Shampoo is formlated with Lychee and Edelweiss flower to protect your hair from drying out -which is always a good thing for blondes. We love that this shampoo features coconut and corn-derived cleansers because they're extremely gentle. And of course, this splurge-worthy shampoo features violet pigments that correct brassiness and tone highlights.
As the sunflower seed oil and olive oil condition, the Jojoba oil soothes the hair folicles. So, those of you with brassy damaged hair definitely need to give this product a try.
As a bonus, this product is formulated without parabens, sulfates, or sodium chloride. Not to mention, it's vegan and isn't tested on animals. That feels pretty good, too. The quality ingredients make this shampoo worth the expensive price.
At $46 for 8.5 ounces, this shampoo is one of the pricier ones on our list. But considering the A-list ingredients, you can justify paying the extra amount, and you won't be disappointed in the results.
This product also comes in a smaller size for $17, so you can try it out before investing in the full-size.
A cheap and affordable purple shampoo that instantly tones down yellow in blonde hair.
If you leave this on too long, it might give your hair a lavender, gray tint. Can be drying if used too frequently.
The texture of this shampoo is a thick gooey texture. It also produces a fairly thin lather, one that takes a lot of work to apply. However, despite the lack of lather, we still think this shampoo is one of the best out there. Plus, the rose scented perfume leaves your hair smelling fresh for days.
The Clairol Purple Shampoo truly works. Seriously. And, it’s so effective that you only need to use it twice a month.
Now, this purple shampoo can be a little drying, so it’s best to use a quality conditioner on the days when you use this shampoo. Otherwise, your hair can be left dry and brittle.
The ingredients in this shampoo aren't quite recognizable and unfortunately aren't all-natural. So, if you are vegan, run for your life.
However, if you're someone who wants bright, blonde hair and use shampoo, this is one of the best that you can get. The active ingredients in this product include Violet #2, Citric Acid, and Sodium Chloride. The violet #2 keeps bleached hair bright while the sodium chloride softens the hair follicle.
For the 16-ounce bottle, you’ll pay about $12. You don’t need to have strong math skills to know that’s a seriously affordable blonde treatment (about .75 cents an ounce). Pretty good, right?
A hydrating purple shampoo that contains deep purple pigments to cancel out warmth in blonde, gray, and white hair.
This shampoo (like most purple shampoos) can turn pieces of your hair slightly purple if used too frequently.
We love this shampoo because it smells good like a blonde should. We're pretty sure you're going to love it too. What sets this purple shampoo apart from the rest is its impressive ability to actually lather. Most purple shampoos have trouble in this area.
The cost of this shampoo is rougly $27 for an 8-ounce bottle. Although it is a little more than your average drugstore shampoo, you're paying for a quality brand. Not to mention, a small amount of shampoo provides a lot of lather. So, if you've been searching for the right shampoo for brightening your blonde - consider yourself done.
The brand Drybar also makes a conditioner and dry shampoo so be sure to check out the full line of products.
A tone-correcting purple shampoo that gently cleanses and fights frizz. Makes blondes look blonde again.
This shampoo doesn't lather well and can dry out your hair if used too frequently.
This shampoo doesn't produce the best lather but that doesn't mean it isn't working. Though it does mean you'll have to use a lot to feel like you've got enough on your hair.
You'll love the honey-floral smell of this product, which isn't overpowering at all. But, it's enough that your hair will smell delicious for days.
The active ingredients in this product include violet pigment, Sodium Chloride, and a combination of peptides. Although none of the ingredients are natural or organic, they get the job done. The violet pigment tones out brassy yellows while the sodium chloride softens and cleans the hair.
If your blonde hair is constantly frizzy and dull, give this shampoo a try. It's bio advanced peptide complex repairs, protects, and fights frizz. This stuff leaves your hair looking smooth and shiny after each use.
At $34 for an 33.8-ounce bottle, this shampoo is on the pricier side--but well worth it for such a large bottle. This bottle will last you close to a year or more. If you'd rather not spend so much, you can grab the 10.1-ounce bottle for just $16.
An extremely pigmented, color intense purple shampoo that instantly tones brassiness on blonde and grey hair.
This shampoo isn't sulfate free which can really dry your hair out. Also, because this product is so pigmented, it turns everything purple, including your hands and shower tiles.
This violet-enriched product works like a charm at keeping blonde hair looking platinum and ashy. What makes this shampoo so great is that it immediately tones down brassiness.
This stuff is so color intense the purple is actually a blackish-violet thanks to the extremely strong pigments found inside.
The fruity and flowery scent is strong at the beginning, but fades slightly lasting all day. That's just what you need, isn't it? Women everywhere love it and we think you will too. Plus, you'll never get tired of the smell.
The consistency of this shampoo is creamy and much thicker than most. However, it doesn't have much of a lather. The good news is, only a small amount is needed to effectively do its job.
The ingredients in the Fanola No Yellow shampoo aren't quite recognizable and unfortunately aren't all-natural. So, if you are vegan, run for your life.
However, if you're a girl who seriously needs to get rid of the yellow brass in your hair, this is one of the best that you can get. The main ingredients in the formula include violet coloring and wine extract, which tones down unwanted yellow hues on grey, light blonde, or streaked hair
At $13 per 11.83-ounce bottle, it's a pretty affordable product especially for the most effective purple shampoo out there. Even better, the fact that it will last you 6-9 months means that you'll rarely have to buy it. Plus, for quality results and an unbeatable pigmentation, it's totally worth it.
When Emilia Clarke rocked long, silvery locks as Daenerys Targaryen on Game of Thrones, silver and gray hair staged an uprising and took the beauty world by storm.
We were all so used to viewing gray hair with disdain that it wasn’t unusual to spend hundreds of dollars on salon trips to cover up faded strands. But the whole Granny Hair trend did turn things around.
Icy gray hair got the recognition that it wholly deserves for being such a fail-proof head turner. And with it, purple shampoos have become more relevant than ever.
What used to be a product that’s mostly associated with blonde hair—whether natural or not—is now a staple for a broader range of heads. Purple shampoo, which helps preserve the tone of blonde, silver, and gray hair to prevent it from turning dull and brassy, truly is the best weapon to keep your hair looking great in between salon visits.
Whether you’re new to the world of purple shampoos (as someone who just recently jumped into the silver/ashy hair bandwagon) or an old-timer who’s looking to learn more about this staple, this guide is for you! We’ll help you pick the right product and share expert advice on how to get the most out of your pick. Let’s jump right in!
Yes, there are tons of purple shampoos available on the market. They come in various tones, price points, and formulas, but this doesn’t mean picking the right one should be a struggle. The following tips to help you narrow down your choices and find “the one.”
For natural blonde shades, you can get away with using purple shampoo for a shorter time. You should generally leave it on for less than three minutes to avoid over-toning your hair. If particular spots are yellower in tone, simply apply more product on those target areas to color-correct them.
For platinum blondes, leave the shampoo on for up to 15 minutes after evenly distributing it all over your locks. Rinse. Don’t forget to give your hair extra love (that is, condition it diligently) to prevent it from becoming too dry.
If you want silver hair, over-toning is critical to counteract any yellow undertones. Use a generous amount of purple shampoo and leave it on for up to 30 minutes.
Porous hair is prone to catching purple stains because it quickly absorbs pigments. To remedy this, dilute your purple shampoo with water or mix it with regular shampoo to tone down its intensity.
New to the world of purple shampoo? You might mistakenly think that it works just like regular shampoo—simply lather up, rinse, and you’re good to go. Unfortunately, it’s a bit more time-consuming than that.
On the flip side, you only really need to use the purple shampoo once a week in most cases. It could be less or more frequent than that depending on your hair type and the type of blonde you’re sporting, among other things. But one thing’s for sure: you don’t have to do the whole shebang every single day.
So what steps, exactly, should you follow to use purple shampoo effectively? Here’s a detailed guide to help you take care of those beautiful blonde locks and ensure that it remains in tip-top shape.
Step 1: Wash your hair with regular shampoo.
Purple shampoo works best with clean hair. Using a regular shampoo as the first step will remove all the oils, dirt, and product buildup that could hinder pigments from being appropriately deposited onto your hair strands.
Step 2: Wear gloves.
Pigment-rich purple shampoos can stain your hands and nails if you’re not careful. If you have somewhere important to be in later in the day, you might want to wear a pair of hand gloves to avoid unsightly stains.
Step 3: Apply your purple shampoo.
Now that your hair is clean and your hair cuticles are open, you are in a prime spot to receive color deposits from your purple shampoo. Apply a generous amount all over your hair, paying particular attention to parts that need the most toning.
Each brand comes with its usage instructions. Leave the shampoo on your hair for as long as the instructions tell you to (or follow our guide above!). Generally, the longer you leave it on, the more intense the toning effect will be.
Step 4: Use a conditioner or apply a hair treatment mask.
Because most purple shampoos tend to dry out the hair, using a conditioner or a treatment mask right after is essential. Any nourishing product will work, but if you have a matching purple conditioner or mask, even better.
After applying, leave it on your hair for a few minutes or as instructed on the product’s label. This should give your hair enough time to soak in all the nutrients and hydration it needs.
Step 5: Use a leave-in treatment.
You might think that this is an unnecessary step—but trust us, your hair will thank you for it. The whole process of lightening your hair color is massively stressful for your locks, so lavishing it with lots of TLC is needed. Even if you’re a natural blonde, purple shampoo tends to dry out your hair, too.
The best leave-in treatments will tame frizzy hair and make your hair soft and shiny. Glossy and healthy-looking hair will always trump dull and lifeless locks.
Step 6: Apply a heat protectant before using hot tools.
If you didn’t already know, heat is a significant contributor to fading and discoloration. The more heat you use on your hair, the more likely it will develop brassy or orange tones.
It only makes sense, then, that you minimize using hot styling tools. If it’s unavoidable, never skip a good heat protectant spray. A heat protectant spray should also be treated as an indispensable addition to your routine on days when you’ll be getting a lot of sun exposure. Think of it as an SPF, but for your hair.
If you feel like you’re not getting adequate results from your purple shampoo, this is what you should do to boost its effectiveness.
Chelating your hair is the process of removing all the deposited minerals and metals that your hair may have gotten from years of bathing using hard water from the tap. If the tap water in your neighborhood contains high levels of chlorine, your hair probably suffers because of it, too.
These deposited metals and minerals prevent your hair from effectively absorbing all the moisture, pigments, and nutrients that you’re feeding it. Removing these deposits will help eliminate brassy tones and make your hair shinier and softer.
One popular way to chelate your hair involves lemon juice. Take a lemon and squeeze it all over your scalp—making sure to cover your roots with the juice. Leave it for a bit (maybe a couple of minutes) and then rinse thoroughly. You can then proceed to apply purple shampoo afterward.
This technique is also helpful if you want to achieve the same results while using a smaller amount of product than usual.
If the whole process of chelating your hair sounds too daunting to you, you may also opt to use purple shampoo on dry hair to boost its effectiveness. Severely brassy hair will significantly benefit from this technique.
It’s relatively simple to accomplish. First, apply the shampoo and massage it into dry hair. Leave it on for 10 to 15 minutes and then rinse with cold water. That’s it!
With each use of the shampoo, you continue to deposit purple pigments onto your hair. It only takes one session of leaving the shampoo on for far too long for you to end up with overtoned hair.
But fret not! You can always use regular shampoo to wash away some of the pigments. Remember: the purple is just a temporary color—not a full-on dye—and it can still be removed.