20 Best Lipstick Brands for Your Best Pout Ever

The formula is thick and slightly drying, which, while maybe not the most comfortable, creates a visually smoothing effect that will give you a flawless look from sunup to sundown. While the small, doe-foot applicator wand works fabulously in coating your lips, the top of the bottle lacks suction so be cautious or you will end up with wasted product.

Comes in 20 shades ranging in color from fuchsia to jet black, but do beware of the intensity of this formula. While it may take several coats to reach your desired finish, this lip color has serious staying power and garish intensity. So be cautious with your color selection if you’re new to the world of darker shades.

While this lip color will stay in place for 8+ hours, it will likely begin to flake at the corners by the end of the day.

$23 for .23 ounces of product is actually a great deal, making this one of the more reasonably priced options on our list.

Created with shea butter, and free of parabens and phthalates, to condition and smooth. Perfectly formulated with a hint of color and shimmer to deliver that high-impact glossy look, without feeling gritty or sticky on the lips. Something else we love about this product is the size of the wand—the XXL design means your gloss will go on smooth and flawless without the need for multiple applications, meaning less wasted product.

Really, this is the only area where we see any room for improvement. Right now this gloss only comes in three shades: clear, shimmering pink, and rose nude. The good news is, however, these colors are curated to perfectly complement the largest range of skin tones possible, so we’re confident you will be able to find a shade that looks great on your complexion.

Not the longest staying power compared to other products on our list, but should last at least 3-4 hours—through eating, drinking, and talking—before it needs to be reapplied.

At $18, this lip gloss is pricier than a number of Faves on our list, but that is a small price to pay for a versatile product that has been ranked as a best-selling gloss by top beauty authorities, including Allure and Glamour (and, of course, us).

Kat Von D has brought you a totally life-proof lipstick with this everlasting lip color. It glides over lips like gloss, but sets quickly. However, it is a bit on the shimmery side, so if you’re looking for something matte try the Kat Von D Studded Kiss Lipstick Matte (equally as amazing). We also can’t forget that the moisture rich formula is packed with natural ingredients such as Vitamin E and Sunflower Seed Wax to keep lips soft and smooth..

As an added bonus, the packaging is super sexy. Oh, and did we mention it’s vegan and cruelty-free? Seriously, this product has got it all.

Kat Von D Everlasting Liquid Lipstick is available in a record breaking 43 to-die-for shades, the largest variety of any product on our list. Though every single color is flawless, if you’re looking for the best mauve lipstick on the market, you cannot go wrong with Lolita. Gorgeous!

Now, the longevity category is where this product really shines. This lip color stays for a full 24-hours with little to no reapplication needed. (But with a name like “Everlasting Liquid Lipstick” are you really surprised?)

Right at $20, this lipstick definitely won’t break the bank.

This lipstick is moisturizing, conditioning, hydrating, and just overall great for your lips. It has a great color payoff that leaves a stain and has a satin to a more glossy finish. There’s a slip to the lipstick that makes it comfortable to wear but also does cause it to bleed out of the lips unless you wear a lip liner.

There are a total of 18 highly wearable shades divided into four groups – pinks, nudes, reds, and plums. You’re sure to find a match or two in this collection.

This lipstick is not meant to stay perfect for all-day wear, but it does leave a nice stain. You can stretch the wear time for around 4-6 hours.

Starting at just $4 a piece, the pricing is really competitive considering the excellent formula.

Jeffree Star’s Velour Liquid Lipstick is a cult favorite and best-selling matte liquid lip that glides on smoothly leaving your lips looking fresh, bold, and beautiful. This product is full coverage, but sets quickly and feels light on the lips. This lipstick stays put and will not dry out lips, making it perfect for both every day wear or a special occasion.

The Velour Liquid Lipstick is available in TONS of different shades (over 70 to be exact) , but we’re partial to Calabasas. Named after Jeffree Star’s home city, this burn cranberry sienna compliments any and every skin tone.

Not only is this high-pigmented color very full-coverage, but the signature long-wear formula lasts and lasts without having to be reapplied. The velvety, matte finish is transfer proof and won’t rub off like other matte liquids currently on the market.

Available for just under $30 on Amazon, or snag it for $18 on the Jeffree Star website. For just under .2 ounces, that price is pretty on par for quality lip color. So if you’re on the market for something bold and unique, you definitely need to give Jeffree Star a try!

While the formula is a bit on the liquid-y side (some complain that it’s TOO watery), it does dry down in a matter of seconds and actually ends up being somewhat drying with continued wear. The bottle design could be better, as the applicator is easily overloaded to the point you need to scrape off some product before applying.

The pigmentation is intense, but still feels light weight and comfortable. It does transfer easily, but stays put in the lip line for a clean look from the time of application until you wipe it off.

There are currently 21 shades available on the website, and while the formula isn’t perfect the shade range is 100% on point. We would recommend Candy K as a good daytime color, or Ginger or Commando (you would, Kylie) for evening wear.

The staying power could be better on this lipstick, especially for a product at this price point. It will stay put for around 6-8 hours, but you may need to touch it up once or twice throughout the day as it begins to fade.

A single liquid lipstick is only $17, which isn’t the most expensive on our list. 

The weightless, matte, liquid formula brought to you by YSL is one of the most comfortable lip stains we have ever encountered. A revolutionary formula for ultra-matte, high impact color with a lightweight, naked lip feel. Creates matte, tattoo-like color that is lightweight, yet non-drying, which makes the stain super comfortable.

The best part, the exclusive liner-like applicator allows you to precisely outline the lips for a perfectly defined look. Never feathers or spills over the lip line.

The 22 beautiful shades serve up potent color with a powdery and long-lasting finish.

YSL’s new liquid matte lip stain, Tatouage Couture, is not only one of the most comfortable products on our list, but it’s also one of the longest lasting.

At $37 for a .2-ounce bottle, this is one of the most expensive lip colors on our list. However, for a comfortable, long-lasting and highly-pigmented color we think that it’s well worth the investment.

NYX Soft Matte Lip Cream goes on velvety smooth and delivers a burst of delightfully creamy color. Plus, the applicator makes precision application a breeze. And the best part? It sets to a stunning matte finish. Add to that the surprisingly sweet scent, and there is no question as to why this formula is such a fan favorite.

Available in a whopping 34 fun and flirty shades, we guarantee NYX offers something for every skin tone and occasion. If you’re looking for a top seller, London is a fabulous nude shade that looks great on pretty much everyone.

While it feels very lightweight on your lips, this stuff is incredibly durable and reviewers report it lasts all day without requiring reapplication.

Umm at a price of $5 you really cannot go wrong with NYX Soft Matte Lip Cream. Heck, at that price you can afford to get one in every color!

A full coverage, highly pigmented liquid formula that dries down to a weightless, matte finish. We also love the double-sided, round tip, flat applicator, as it distributes the perfect amount of product with precision.

Available in nearly 30 shades that vary from gorgeous light nudes, to sultry dark beige and brown. The beat red Tulip color is a fan favorite, but reviewers also rave about the mauve Allison as well. These colors are super versatile and can also be layered for a custom look.

Pro tip: Create a plumper look by applying a lighter shade onto the center of the lips and then lining the lips with something a bit deeper.

While you can expect a single application to provide smudge-proof coverage for hours, it definitely is not the longest lasting product on our list. For a vibrant, intense pigment you should expect to have to reapply several times throughout the day (however, at $20 this definitely isn’t a deal breaker.

Snag a tube on Amazon right now for $20, which is a steal considering this color is often sold out online and we’ve seen the price as high as $80—so stock up while you can!

Formulated with shea butter and vitamins C & E, this hypoallergenic moisturizing lip formula still manages to be highly pigmented. They are non-stick and non-drying and glide on easily for a no-tug application. However, do check reviews before settling in on which shade to buy! The company swatches are a bit off from the actual color.

There are a total of 24 shades to choose from, 12 of which are creams, 10 mattes, and 2 are lip toppers.

The staying power can vary depending on the finish. The mattes stay on all day but the cream lipsticks can use some retouching.

All priced under $8, this hypoallergenic formula is a great budget pick for those with sensitive skin.

The formula is uniquely infused with Orchid Extract, providing a cashmere finish and bold color without being the least big drying. The uniquely shaped stick is also great for coloring in the lines. Oh, and can we talk about that gorgeous rose gold case for a minute too? We seriously cannot get enough of this product. 

While none of the 12 shades should be overlooked, Birkin Brown is by far one of the most popular hues given the recent spike in popularity of the 90s glam-tastic, chocolate berry look.

Not only does this lipstick moisturize and hydrate, the color-rich formula will last all day long without reapplication.

$34 makes this product one of the more expensive lipsticks on our list, but can you really put a price on the perfect matte lip? We think not. Plus, the longevity of wear means less application, so one tube may last longer than you would expect.

The creamy-matte, full coverage formula feels weightless on the lips, but is rich in color and pigmentation. Don’t let that scare you though, this high quality liquid lipstick will not bleed or transfer and will stay in place for up to 6 hours of continuous wear. It even contains Vitamin E and avocado oil to hydrate and soften the lips. 

Stila recently upped their game from 14 to a hefty 22 shades! While you really can’t go wrong with any color they offer, Beso is a fan favorite. But order quick if you find it in stock, this kissable hue does not last long!

As the name suggests, the Stila Stay All Day Liquid Lipstick’s weightless, color-rich formula will not bleed or feather, and the long-lasting color stays in place all day long.

$22 for a lipstick isn’t cheap, but it’s pretty middle of the road for a good lip color.

The jumbo crayon design of the NARS Velvet Matte Lip Pencil combines the application of a lipstick with the convenience of a pencil. Use for lining, all-over lip color, or pairing with another lip product. The long lasting, non-drying formula instantly saturates lips with rich pigments, is enriched with emollients for a creamy texture, and sets to a gorgeous, velvety matte finish.

While the collection is known for its dark reds and dimensional nudes, this product is available in a total of 31 shades from nude, to pink, to deep red. A few of our favorites include Cruella and Belle De Jour.

A combination of unique silicones ensures long-lasting, seamless color for hours. And if you do feel the need to reapply, the pencil design makes touching up a breeze.

Ouch, $27 for a lip pencil is a little on the pricey side. However, a little goes a long way with this product, so it could be worse.

Smooth and creamy, the Haus Laboratories Sparkle Lipstick is richly pigmented and can achieve full coverage in just one swipe. It has a glittery metallic satin finish that reflects light well and feels comfortable on the lips. This formula is vegan and cruelty-free, and also has a nice vanilla scent.

Sparkle lipstick is a lone red shade that is supposedly universally flattering. Still, more choices would have been nice.

As with any non-matte formula, expect some transfer and for some breakdown especially after drinking or eating. Retouching is a must with this lipstick.

For $20, the price is pretty standard for a celebrity brand lipstick and is at par with the quality that you get.

This formula is lightweight and applies smoothly on the lips, and packs it on with A+ pigmentation. However, this can feel a bit drying and uncomfortable especially if you have sensitive lips to begin with. You’ll also need a micellar water at the end of the day to remove it. 

With 40 shades to choose from, you are spoiled for choice with the SuperStay Matte Ink. The shade ranges from pretty everyday nudes to bolder more eclectic shades like blues and purples. Seductress is a beautiful warm pink that will flatter all skin tones.

Designed to stay up to 16 hours, this is a lipstick that would stay put through drinking and eating with very minimal fading if any. 

For under $8 a piece, this truly gives other liquid lipsticks a run for their money.

Ultra nourishing with ingredients like Omega 3, Vitamin E, and Argan Oil will soften and hydrate as for the most flawless, comfortable wear you’ll experience with a lip color. Softens and smooths while also delivering rich, intense color.

Pro tip: Pair with a L’Oreal Paris Colour Riche Lip Liner for a perfectly defined and contoured pout.

Whether you’re looking for a bold red or a subtle nude, L’Oreal offers a large spectrum of show-shopping shades that are highly pigmented and long lasting—24 to be exact!

While this lipstick isn’t the longest lasting on our list by any means, for a $5 drugstore lipstick it’s pretty amazing that this bad boy will deliver 8+ hours of wear and hydration—which is far more than you’d expect for a product at this price point.

At $5.67 per tube of lipstick, this product is one of the least expensive on our list. At that price you can afford to buy one in every color!

Buttery, creamy, and easy to swipe on – the Super Lustrous Lipsticks are the most comfortable lipsticks that we’ve ever seen at this price point. It features high impact colors in a truly moisturizing formula. However, do expect transfer, bleeding, and a shorter wear time out of these lipsticks.

With over 90 shades to choose from, Revlon really killed it with this inclusive lipstick line. Bare Affair is one of the best drugstore nudes and Fire & Ice is the statement red of our dreams.

Staying power is not its strong suit. This lipstick transfers and will be gone as soon as your next meal.

For around $5 a piece, you can pick up several shades without hurting the bank.

This creamy matte lipstick applies opaquely for a vibrant finish. It’s moisturizing, glides on easily, comfortable, and cruelty-free. However, this does transfer easily and would require a couple of touch ups throughout the day. There’s also a strong fruity smell that you may or may not like. If you can, check the shade in store as other users say that swatches can be misleading.

With 40 shades to choose from, you get a great collection of everyday wearable nudes to more editorial and bold choices.

This lipstick is only as good as your next meal. Make sure to keep it in your purse for easy retouching.

For under $6, we feel that this lipstick is fairly priced for the quality.

This creamy lip formula is great for everyday wear. It’s infused with vitamin A & E and locks in moisture on the lips for a comfortable experience. However, the pigmentation is a bit sheer although buildable and finish varies from cream to frost.

With just 12 shades to choose from, the shade selection is a bit limited compared to other brands. However, these 12 shades are designed to be easily worn on a daily basis.

The lipstick stays on for around 3-6 hours of wear, depending on whether you drink a lot throughout the day. Expect it to be gone completely after a meal.

These lipsticks are under $5 a piece so it’s a great option for those on a budget.