Why people love it
  • Guys and girls alike swoon when they smell this hair gel
  • Provides a great hold that looks natural
  • Non-flaky, non-sticky; this is just right
Cons

The price is, well, prohibitive, but if you can get around that, you should give it a try. 

Details

As with all Aveda products, this one smells terrific. It's infused with spearmint and lavender essential oils - and don't worry, it smells completely manly. It's one of the few products that offers maximum hold and control, without being too stiff or rigid. It's difficult to find this product on sale which means that it's likely to cost you more than some of the other hair gels on the market, but it's worth it to know your lady can run her fingers through your hair without experiencing a sticky residue.

  • Hold and Control: It's difficult to define the hold on this gel. It's more than medium and less than strong. But, it lasts all day. That's a bonus for most guys. 
  • Ability to Restyle: You'll get a lot of flexibility to style for about 15 minutes after you apply this to your hair, but not much more after that. If you were to comb it through and spritz a little water onto it, you might be able to get it into a new shape, but don't count on it. 
  • Texturing Ability: Sorry, for all the love we have for Aveda products, this one is simply not going to give you a little extra bounce. 
  • Shine Level: Natural - and we dig it. You should expect your hair to look incredibly healthy, but never sopping wet. It's a great shine that doesn't overpower your style. 
  • Flakes and Washability: This is a truly water-soluble gel so you won't have any flakes and it will wash out of your hair without any effort. It's a strong option for guys that need simplicity in their lives. 
  • Scent: Incredible. We truly can't stress this enough. Women fall head over heels for the smell of all Aveda products and this one is no different. If you don't enjoy it, we just don't know what to say. 

Bottom Line: You get a long-lasting hold with an incredible aroma that will draw women closer to you. Seriously! We mean it. And, your hair still looks natural and gorgeous even with the shine. If it had texturizing super powers, we would have had to move this up a notch or two on our list. It's so good that we can forgive the price for the product you get. 

Featured in

Faveable Giveaway

$100 Amazon Gift Card


Amazon Gift Card

Join the conversation: Aveda Men Pure-Formance Firm Hold Gel (5 oz)

Never make a dumb purchase again

Our tips in your mailbox: