Men love this styling product and women love the way everything Aveda smells. That's important, but that's not the end of the pros when it comes to this paste.
Aveda Control Paste Finishing Paste offers both shine and hold for otherwise unmanageable hair, and it doesn't appear greasy. The one draw back must be that it doesn't work all that well on fine hair - though, in fairness, most men with fine hair don't have a lot of need for keeping it under control as much as they need styling support. (Oh, and always apply this product to dry hair.)