The Big Apple Reveal Today

The Big Apple Reveal Today

In their usual grand style, Apple kicked off it's new line of products today, including announcing it's new payment solution, Apple Pay, is scheduled to launch Monday.

Apple's CEO, Tim Cook, stated that over 500 major banks had now integrated Apple Pay into their systems, as well as some of the world's largest retailers.

Cook also said the new iPhones, launched last month, were the fastest-selling in Apple's history.

"It's been an incredible year and tremendously busy already," said Cook.

At the event, held on the Apple campus in Cupertino, Apple introduced the new iPad Mini 3 and iPad Air 2, claiming it was the "world's thinnest tablet."

Phill Schiller, senior VO of worldwide marketing, demonstrated the iPad 2's new anti-reflective coating, an innovative new way of cutting screen glare. The iPad Air 2 sports an 8 MP iSight camera and a new-generation A8X chip, which has more than 3 billion transistors. Finally, Schiller also said the iPad can now take slow motion and time lapse videos. 

The long awaited Touch ID was also unveiled for the iPad2 Air, making it virtually theft proof and far more convenient for payments. The new iPad Air will sell for $499, and the iPad mini will start at $399. Pre-orders begin tomorrow.

Schiller next announced that the high-resolution "Retina Display" is coming to the iMac, claiming Apple has created an "iMac with the most incredible display we've ever made."

Next on stage was Craig Federighi, senior VP of Mac Software Engineering.  He began demonstrating the new features of iOS 8 and Yosemite, touting them as the "most advanced operating system on the planet."

Federighi next unveiled Continuity, which enables users to "start on one device and pick up on another." In practical terms, this means you can take a photo with your iPhone and edit it on your iPad, without ever hassling with transfers - the devices now sync in the background, in real time.

What We Wanted to See But Didn't

Sure, Apple had a refreshed product line, and is offering it's user's a lot more computing power for less money. For some, that's plenty. But for others, not so much. Here's what we wished we could have seen:

12.9-inch iPad Pro

Sure, the 12.9" iPad Pro has long fueled rampant rumors, but Apple's suppliers simply couldn't deliver due to the heavy demand for iPhone 6 and 6 Plus. Is this the truth? Well, it's the best we could get from our sources at the event - but all we  know is that we didn't walk away with our jumbo iPad.

The Apple Watch:

Details on the Apple iWatch were obvious in their absence. Sure, Tim Cook was apparently wearing one and was able to advance a slide in a presentation with it, but that was it.

If there are other Apple products or features you're waiting for, mention them in the comments section below.

Editorial staff